derickson, Author at e-Strategy

Brands Planned Budget Shifts Into Online Video, 2012 vs 2013 [CHART]

Brands reported an average 65% increase in video ad spending this year over last, with agencies upping their expenditures by 83%.

Buyers' Expectations & Experiences When Inquiring Online, October 2013 [CHART]

When inquiring about a product or service, only 6% of all potential buyers submit online inquiries to a single company, with a significant majority submitting inquiries to 3 or more companies.

Mobile Ad Traffic & Monetization Performance By Device, Q3 2012 vs Q3 2013 [CHART]

Among mobile platforms, Apple’s iOS continues to outpace Android in monetization performance on the Opera Advertising mobile platform.

Barcode Scanners By Age, Q3 2011 vs. Q3 2013 [CHART]

During Q3, 34% of mobile barcode scanners were in the 45-54 (19%) or 55+ (15%) age groups.

Anonymous National Security Tweeter Outed & Drug Ad Warnings Increase Sales – Beyond Social Media Show [VIDEO]

Topics on episode 22 of the Beyond Social Media Show: White House official Jofi Joseph fired over anonymous Tweets; Pharmaceutical ad warnings increase sales & much more!

US Tablet Adoption Rates By Demographic, September 2013 [CHART]

35% of Americans aged 16 and older now own a tablet.

Global eCPM Averages, Q1-Q3 2013 [CHART]

Global eCPM averages remained fairly steady on a quarter-over-quarter basis across display, mobile, and video channels, particularly when compared to trends from prior quarters.

Percent Of B2C Marketing Budgets Allocated To Content Marketing, August 2013 [CHART]

23% of B2C marketers—a significant number—were unsure how much of their total budget was allocated to the practice of content marketing.

Social Media Sites Used To Distribute B2C Content, 2012 & 2013 [TABLE]

Facebook was the most popular platform this year, used by 89% of B2C marketers.

Twitter & Comcast To Offer Social Remote Control [VIDEO]

David Erickson discusses the partnership between Twitter and Comcast that will result in a social media remote control button that lets you change your television channel from a tweet or DVR an upcoming episode.