Posts by derickson
Marketing Skills To Master [INFOGRAPHIC]
This infographic from Maryville University illustrates eleven skills modern marketers must master.
Read MoreWebinar Conversion Rates [CHART]
Webinars have been proven to be a highly valuable content format, especially with B2B buyers. But how do webinars perform?
Read MoreIs Storytelling In Journalism A Corruption?
Is the “story” the atomic unit of journalism or a seductive siren that leads us to favor drama and engagement over truth?
Read MoreFacebook Referral Traffic Declines In 2018 [CHART]
Facebook algorithm changes, which made brand and publisher-owned Facebook pages less visible in consumers news feeds, have had a significantly adverse effect on publishers, according to data published by Parse.ly.
Read MoreTop B2B Influencer Content Types [CHART]
At a time when B2B leaders say that content spurs buying processes, almost all (97%) respondents to a new survey say they are now placing a higher emphasis on the trustworthiness of the source of information when they are consuming content.
Read MoreEntertainment Subscriptions By Generation [CHART]
The growth of subscription video-on-demand services has been well documented but it looks like a new milestone is in the works. Deloitte’s annual Digital Media Trends survey suggests that more consumers now subscribe to a streaming video service than to traditional TV.
Read MoreTypes Of Influencers Used By PR Pros [CHART]
Around half (49.2%) of US PR professionals say they use influencers to get brand stories and key messages out, while close to one-third (32.5%) are considering doing so, according to the results of a recent report by PR News and Meltwater.
Read MoreVoice Search Optimization [INFOGRAPHIC]
This infographic from Headway Capital compiles a comprehensive list of voice search optimization best practices to help you gain a foothold in the next great frontier for content marketing.
Read MoreGenerations X, Y & Z In The Workplace [INFOGRAPHIC]
This infographic from Next Generation illustrates the differences between the generations in the workplace.
Read MoreDefinition Of Over-The-Top (OTT) Video [CHART]
Marketers are having trouble agreeing on a set definition of over-the-top (OTT) video.
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