derickson, Author at e-Strategy

Desktop Traffic To Pinterest & Tumblr, January-September 2013 [CHART]

Tumblr has experienced an even more rapid rise in monthly visitors, from 30 million in January to 36 million in September, a 20% rise.

Desktop Traffic To Top Social Networks, January-September 2013 [CHART]

Yahoo (197.8 million unique visitors) topped Google (191.5 million) for the third consecutive month among desktop-only visitors.

Word-Of-Mouth Index: Top US Brands, October 2013 [CHART]

Companies should move beyond the Net Promoter Score, as it overstates the percentage of consumers who are considered “detractors,” argues ForeSee in a new report.

Instagram Video Sharing, October 2013 [TABLE]

40% of the 1,000 most-shared Instagram videos last month were branded.

Customers Switching Service Providers Due To Poor Customer Service, October 2013 [CHART]

The US “switching economy” represents about $1.3 trillion in revenues that are up for grabs across 10 industry sectors.

Online Video Measurement Problems, October 2013 [CHART]

65% of brands and 70% of agencies say that existing measurement standards for online video don’t satisfy their need for audience guarantees.

Conversion Rates For Mobile App Promotion Banner Ads By OS & App Category, Q2 2013 [TABLE]

Software apps had the highest conversion rates for banner ads on both Android devices and those running iOS.

Conversion Rates For Mobile App Promotion Ads By Format & OS, Q2 2013 [CHART]

Interstitials advertising mobile apps garner a conversion rate of just over 3% on devices running Google’s Android operating system.

DiGiorno Sends Detroit Lions WR Nate Burleson Free Pizza…To Keep Him Safe [VIDEO]

David Erickson discusses DiGornio’s humorous capitalization of an earned social media opportunity arising from Detroit Lions’ wide receiver Nate Burleson’s broken arm.

Most Popular Social Networks Among American Teens, October 2013 [CHART]

Twitter now ranks ahead of Facebook as teens’ most important social network.