Posts by derickson
Reasons To Use Branded Mobile Apps By Demographic, February 2013 [TABLE]
A full 50% of US mobile device users said they used branded mobile apps in order to receive discounts and coupons.
Read MoreDisplay Ad Spending Share By Type, 2011-2017 [CHART]
RTB will account for 28% of display ad buying in the US in 2013, while non-RTB programmatic ad buying will make up 25%.
Read MoreReal-Time Bidding Online Display Ad Spending, 2012-2017 [CHART]
RTB for digital display ad spending will reach $3.3 billion in the US in 2013, and see double-digit growth rates through 2017, when it will total $8.5 billion.
Read MoreProgrammatic Display Ad Spending, 2011-2017 [TABLE]
MAGNA GLOBAL estimated that worldwide programmatic ad spending would hit $12 billion this year, with the US accounting for $7.5 billion of that.
Read MoreFacebook Brands Response Rates, Q2 2012-Q3 2013 [CHART]
76% of the world’s most “socially devoted” brands believe that social customer service is an ROI driver.
Read MoreDrug Warnings In Commercials Increase Sales [VIDEO]
David Erickson discusses a recent study published in the journal Psychological Science, that indicates that the side effect warnings that are required to be included in drug commercials actually increase sales of the pharmaceutical in question.
Read MoreSocial Engagement With TV By Age Group, October 2013 [CHART]
3 in 10 broadband internet users aged 15-17 say they occasionally post comments to social media sites about the TV shows they watch, a figure which remains relatively high (25%) among 18-34-year-olds, but drops to just 10% of respondents aged 35 and older.
Read MoreTop Brands On YouTube, October 5, 2013 [TABLE]
Of all the channels comprising the YouTube Top 5000 as of October 5th, just 74 (less than 2%) were brands.
Read MoreAmericans Prioritizing Quality Over Price By Demographic, October 2013 [CHART]
47% of Americans agree that they would switch brands for one they believe is higher quality, even if the price is higher.
Read MoreGlobal Marketing Budget Trends, October 2011-October 2013 [CHART]
After expanding throughout the Summer months, global marketers’ confidence in their budgets remains solid.
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