Posts by derickson
Online Channels That Drive The Most CPG Revenues, July 2013 [CHART]
39% of CPG executives believed direct-to-consumer channels were driving the most digital revenues for their companies.
Read MoreUS Local Mobile Ad Spending By Format, 2012-2017 [TABLE]
BIA/Kelsey estimated advertisers in the US would invest $725 million in local mobile display advertising in 2013, which is nearly twice the amount spent last year.
Read MoreClick-Through Rates For Location-Based Ads By Targeting Type, H1 2013 [CHART]
The use of geotargeted mobile display advertising is on the rise, as are campaign results.
Read MoreB2B Brand Imaging, October 2013 [TABLE]
A recent analysis from McKinsey suggests that there’s a big disconnect between the core brand messages most emphasized by B2B companies and the characteristics that are most valued by their customers.
Read MoreTop Social Media Metrics For Enterprise Brands, October 2013 [CHART]
A leading 58% of respondents consider content shares to be an important metric for measuring the success of their social media campaigns.
Read MoreDell's Urine-Smelling Laptops & Branded Dog Walking Trails – Beyond Social Media Show [VIDEO]
Topics on episode 23 of the Beyond Social Media Show: Dell’s Urine-Smelling Laptops; Twitter’s full-sized images; problems with promoted tweets; Twitter’s value to marketers; My Eco Lips; Pedigree’s dog walking trails; Google Hangouts changes; Boston Red Sox beards; some shiny new stuff & much more.
Read More@MagicRecs: Twitter Marketing Tool [VIDEO]
David Erickson discusses Twitter’s experimental @MagicRecs Twitter account that makes recommendations of accounts for you to follow based on behavior of your own network on the social media site.
Read MoreWho Benefits From Personal Data Exchange, October 2013 [TABLE]
About 7 in 10 executives selling to B2C and B2B customers (“sellers”) believe that those customers are willing to share their personal information if they see a benefit to doing so.
Read MoreOnline Video Ad Effectiveness, October 2013 [TABLE]
Viewers who have to wait at least 10 seconds to watch a video are 3 times more likely to abandon the video if their wait is due to slow load speeds than if its due to a pre-roll ad.
Read MoreEffectiveness Of Shopper Media, October 2013 [CHART]
Shoppers prove more receptive to shopping ads when they see them on relevant retail sites than when they’re browsing news sites.
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