derickson, Author at e-Strategy

Channels Used By Agencies & Brands To Buy Online Video Ads, 2011 & 2013 [TABLE]

Three-quarters of brands purchased inventory from an ad network, making it the most popular source for those companies.

Channels From Which Brands Plan To Shift Ad Budgets To Video, 2012 & 2013 [CHART]

31% of brands that responded were planning to shift their advertising budgets away from broadcast television and into online video.

Companies That Have KPIs To Track Their Digital Transformation, 2013 [CHART]

While 26% of respondents said their company had set key performance indicators (KPIs) to measure return on investment, 57% had not, and 17% simply did not know.

Corporate Cultural Barriers To Digital Transformation, 2013 [CHART]

Fifty-three percent of respondents said the top cultural barrier to digital transformation was competing priorities.

Desktop vs. Mobile Retail Website Visits By Day Of The Week, October 2013 [CHART]

While Mondays and Tuesdays are the primary days for desktop visits (at a combined 31.5% share of total visits), Saturdays and Sundays are the most active days for mobile, with a combined 31.4% share of visits (versus 25.8% for desktops).

Netflix Pirate-Sources Programming Decisions [VIDEO]

David Erickson discusses how Netflix uses sites like The Pirate Bay to identify what video content is popular in a market they are about to enter and to serve as a source of leads.

What To Do When Google Analytics Drops Keywords Entirely [VIDEO]

Rand Fishin from The Moz Blog explains how marketers can gain insight into keyword traffic after Google drops keyword data from Google Analytics reports in this short whiteboard video.

B2B Content Marketing Roundtable Discussion [VIDEO]

Content marketing experts Ardath Albee, Michael Brenner, Carla Johnson, Michael Weiss, and Todd Wheatland joined Shiri Friedman from Brightcove to discuss the “whys” behind the results of the Content Marketing Institute’s fourth annual research project.

2013 Search Engine Ranking Factors [INTERACTIVE CHART]

Moz has released their biennial survey of 120 leading search marketers’ opinions on the top ranking factors for search engine visibility.

Volkswagen's Feeling Carefree Take On Me Ad [VIDEO]

David Erickson discusses Volkswagen new Feeling Carefree campaign in which they target Gen Xers with nostalgia via an iconic 1980s era music video courtesy of a-ha.