Posts by derickson
Millennials Are Social Shoppers
GfK found that more than half (52%) of US consumers believe they can shop online for almost 100% of the products or services they need, up from 48% feeling that way last year.
Read More2020 Presidential Election Night Television Ratings
An estimated 56.9 million people tuned in to watch coverage of the 2020 U.S. presidential election during primetime on Tuesday, Nov. 3, 2020, according to Nielsen.
Read MoreMarijuana Legalization Demographics
Support for legalization of marijuana has grown from 12% of the American public thinking the plant should be legal in 1969 to 68% this year.
Read MoreWearables By Generation, 2020-2024
It should come as little surprise that the two generations with the most pocket change, Millennials and Generation X, are the early adopters of and have the greatest penetration with wearables.
Read MoreMobile Media Consumption, 2018-2022
Adult Americans will spend an average of 4 hours, 1 minute (4:01) on mobile devices per day in 2020, with 3:35 of that time spent on mobile apps.
Read MoreDigital Audio Listeners, 2016-2023
How the mighty fall. Once, the uncontested 800-lbs gorilla of audio streaming platforms, Pandora is falling far behind the new hotness, Spotify.
Read MoreWhat 5th Generation Broadband Means For Marketers
Fifth generation broadband is finally here and available for consumers to use nationwide. So, what is 5G and what does it mean for brands and marketing?
Read MoreHow B2B Buyers Prefer To Make Contact
According to the GlobalWebIndex’s GWI Work wave 2 survey of 2,889 business-to-business buyers from ten markets, 61% prefer to contact B2B vendors via email near the end of the research phase of the buyer’s journey.
Read MoreHow Reddit Dealt With The QAnon Conspiracy Cult
Cults are thriving now in our society because we have leadership that’s tried very hard to change the relationship we have with reality.
Read MoreVideo Gamers By Age
Playing video games continues to be a favorite pastime for Americans, with three-quarters of US households having at least one video game player.
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