derickson, Author at e-Strategy

American Affluents' Attitudes Toward Shopping, July 2013 [CHART]

Barely one-third of affluents said they “usually buy brand-name packaged goods instead of generic or store brands.”

How Internet Users Look For Deals By Income, March 2013 [TABLE]

90% who earned $100,000 to $199,999 “almost always” conducted research for deals and best prices before shopping.

Google's Touching India Reunion Ad [VIDEO]

B.L. Ochman & David Erickson discuss Google’s touching 3-minute Reunion commercial for the Indian market.

Average Annual Income & Spending Of American Affluents, Q3 2011-Q2 2012 [TABLE]

By one popular measure of affluence—a minimum annual household income of $100,000—affluents comprise one-fifth of all US households.

Primary Business Objectives For Which Social Media Is Used, June 2013 [CHART]

Brand awareness, recruiting, customer profiling and customer care were all significant business objectives for social media.

Company Elements That Have Changed Due To Social Business, Spring 2013 [TABLE]

The primary way social media has advanced the customer-company relationship has been to increase visibility with prospects, cited by more than 90% of respondents.

Effect Of Social Media On Customer Interaction, Spring 2013 [CHART]

Nearly three-quarters of marketing and technology executives said social use had at least a moderate impact on how their company interacts with customers.

Top Email List Growth Tactics, November 2013 [CHART]

Email marketers have a variety of goals in mind when conducting their campaigns, ranging from selling products and services (62%) to generating leads (52%), driving site traffic (51%) and driving brand awareness (51%).

Retailers Don't Understand Millennials, November 2013 [CHART]

A recent study from Women’s Wear Daily (WWD) argues that many retailers are unaware of key points about Millennials, such as their spending power and purchase decision influence.

Consumer Attitudes & Responses To Online Ads, November 2013 [TABLE]

When consumers see an online ad that interests them, 44% of those who take action say they do so by clicking on the ad, while the remainder say they take a different action, such as searching for the product or company in question or typing in the company’s URL address directly to visit its website.