Posts by derickson
Social Sites Upon Which Agencies Plan To Run Video Ad Campaigns In 2014 [CHART]
Nearly 70% of agency executives planned to advertise on YouTube in 2014, while nearly one-quarter expect to run video ads on Twitter and about one in seven on LinkedIn.
Read MoreAgency Social Video Advertising Capabilities, October 2013 [CHART]
182.5 million people in the US, or 75% of all internet users, will view digital videos this year, and video advertising spending will increase by more than 40% in 2013 as well.
Read MoreBatkid Saves San Francisco! [VIDEO]
Ochman & David Erickson discuss the Make-A-Wish Foundation’s amazing crowdsourced wish granting 5-year-old leukemia sufferer Miles Scott’s desire to be Batman.
Read MoreHow Social Media Users Research Brands, Products Or Services, June 2013 [CHART]
40% of US social network users said a search engine is how they typically learn more about brands, products or services they are considering using or purchasing.
Read MoreHow Social Media Users Find New Brands, Products Or Services, June 2013 [CHART]
Although social media users’ top methods of discovering, researching and keeping in touch with brands vary, they rely heavily on social networks throughout the entire customer life process.
Read MoreTop 5 Channels For Sharing Content, Q3 2013 [CHART]
During September, Facebook accounted for a leading 57.3% of shares from websites that have the ShareThis tool embedded, significantly expanding its leading share from 42.4% a couple of months earlier in July.
Read MoreUS Airways Ejects Blind Customer & Bat Kid Saves San Francisco – Beyond Social Media Show [VIDEO]
Topics on Beyond Social Media Show: US Airways ejects blind passenger; Lulumon’s apology fail; JPMorgan’s Twitter storm; Bat Kid saves San Francisco & more!
Read MoreMost Effective Native Ad Formats, November 2013 [CHART]
While more publishers (62%) have experience with native ads than brands (41%) and agencies (34%), each group intends to use native ads more in the next year.
Read MoreConsumer Responses To Negative Customer Service, November 2013 [CHART]
1 in 5 said they’d share their negative customer service experience with friends or family (16%) or on social media (4%).
Read MoreSmart Phone Share Of US Mobile Market, October 2011 – September 2013 [CHART]
Smartphone penetration reached 62% of the US mobile subscriber market during the 3-month average ending in September (Q3).
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