Posts by derickson
Generation V's Most Used Media Consumption Devices [VIDEO]
David Erickson discusses how Generation V’s (the generation that follows Millennials) media consumption habits are eating into the time they spend watching the TV screen.
Read MorescoutPRO – Football Analytics Scouting App [VIDEO]
David Erickson discusses the scoutPRO professional football scouting app that applies performance statistics to NFL teams and players in order to visualize strengths, weaknesses and tendencies.
Read MoreSTUDY: Video Games Do Not Affect Behavior [VIDEO]
B.L. Ochman & David Erickson discuss the University of Glasgow study of 11,000 British children that found that playing video games, even as early as five years old, does not lead to later behavior problems.
Read MoreUS Internet Users By Device Type, February – July 2013 [CHART]
Mobile has attracted a sizeable bulk of US consumers, but the vast majority use desktop and laptop computers along with mobile devices.
Read MoreMost Active Pro Sports Sponsorships Categories, November 2013 [TABLE]
Sponsorship spending on sports is on the way up, predicted to rise by 6% this year.
Read MoreBehavioral Targeting & Privacy, November 2013 [CHART]
Asked how they would like online advertising to evolve in the future, a plurality 36.5% of respondents chose the option that ads should be more relevant to their interests.
Read MoreTop Barriers To Adopting Programmatic Marketing, November 2013 [CHART]
An estimated $7.4 billion worth of inventory will be transacted through automated (including RTB) platforms this year in the US.
Read MoreDigital Campaign Complexity, November 2013 [TABLE]
The percentage of campaigns with a single version of an ad decreased from 21.2% in 2010 to 15.6% this year.
Read MoreLeading Objectives Driving Interest In Programmatic Marketing, September 2013 [TABLE]
More than half of advertisers said programmatic approaches could help them more effective target consumers across all the digital media they consume.
Read MoreProgrammatic Marketing, Current vs Planned Use – September 2013 [CHART]
While 79% of respondents currently use segmentation, more than nine in 10 plan to do so in the next two years.
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