derickson, Author at e-Strategy

Google Tour Builder Storytelling Tool [VIDEO]

David Erickson discuss the new Google Tour Builder tool that allows you to tell your own stories by annotating Google Earth maps with your own text, photos and video to create a 3D geographical tour.

Primary Place US Internet Users Plan To Shop On Black Friday, September 2013 [CHART]

53% indicated that they planned to shop on Black Friday.

Effect Of Celebrity Cause Marketing, November 2013 [CHART]

45% of US adults believe that celebrities can make either a large (11%) or some (33%) positive difference to issues they are promoting, but a greater proportion (51%) feel that they make little to no difference.

Gaps In Online Marketing Talent, November 2013 [CHART]

Fewer than 1 in 10 large enterprise/brand organizations rate their marketing team’s current digital marketing knowledge as strong across all digital areas.

B2B Buyers' Content Length Preferences, November 2013 [CHART]

About three-quarters of respondents agreed that they prefer different content at each stage of the research process.

US Desktop Retail eCommerce Spending, Q1 2007 – Q3 2013 [CHART]

Desktop-based retail e-commerce spending grew by 13% year-over-year in Q3 to reach $47.5 billion.

Americans' Perceptions Of Organizations That Threaten Their Privacy By Demographic, July 2013 [TABLE]

More than three in four internet users ages 45 and up worry about their online security, especially fraud or identity theft.

Social Networks Used By Baby Boomers & Silent Generation, September 2013 [TABLE]

According to McAfee, 97% of adults ages 50 to 75 go online daily.

Consumers' Attitudes Toward Marketing Channels By Type, July 2013 [TABLE]

Almost one-third of consumers thought email delivered relevant marketing messages, while three in 10 thought email messages were accurate, and just over one-quarter considered them memorable.

US Marketers vs. Consumers Who Find Marketing Channels Valuable, July 2013 [TABLE]

One-quarter of consumers indicated they got the most help in making purchase decisions from messages delivered via email, making it the most valuable channel overall.