Posts by derickson
Average Time Spent On TV & Mobile Devices, 2014-2021 [CHART]
Consumers’ use of smartphones will continue to make up the majority of their media consumption, but that use will plateau by 2020, as consumers become increasingly uneasy about overuse of mobile devices.
Read MoreTime Spent With Media By Medium [CHART]
Total time spent with media has stalled in the US, with declines in time spent with TV and other traditional media being offset by increases in time spent with digital media.
Read MorePrivacy Concerns By Social Network [CHART]
In a March 2019 survey conducted by Morning Consult on behalf of ID Experts, an identity protection services firm, 39% of US internet users said they were “very concerned” about privacy and security on Facebook, and 29% said they were “somewhat concerned.” “Advertisers should pay attention to the types of data that people will be…
Read MoreTime Spent On Instagram, Facebook & Snapchat, 2016-2021 [CHART]
Facebook’s move last year to discourage passive consumption of content, especially videos, has impacted engagement. Average daily time spent on the platform by US adult users fell by 3 minutes in 2018.
Read More6 Types Of Digital Marketing For Business [INFOGRAPIC]
This infographic from Point Blank Digital illustrates six types of digital marketing tactics that are important to business success.
Read MoreInstagram Statistics [INFOGRAPHIC]
This infographic from Famemass illustrates 30 Instagram statistics marketers should pay attention to in 2019.
Read MoreSocial Media Influence On Purchase Decisions [CHART]
Even away from the social feeds, influencer marketing seems to be everywhere these days. Some 4 in 5 marketers believe it to be an effective tactic, with the majority reporting that the ROI they generate is comparable or better than marketing channels.
Read MoreTeens' Favorite Social Media Platforms, 2015-2019 [CHART]
Looking at the period between Spring 2015 and Fall of 2017, Snapchat seemed to be on an unstoppable rise in becoming the favorite social platform for the majority of teens.
Read MoreImproving B2B Vendor Content [CHART]
73% of B2B buyers say they have less time to devote to reading and research. So how can vendors make content more valuable when time is limited?
Read MoreBrand To Customer Relationships [CHART]
While personalization may be a favored tactic of marketers, consumers can feel differently – and in some cases, consider it creepy.
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