derickson, Author at e-Strategy

Five Least Courteous States In The Union [MAP]

The least-courteous states, in order: Wisconsin, which took first place, Massachusetts, Indiana, Tennessee and Ohio. The MOST courteous…?

Top Five Pottymouthiest States In The Union [MAP]

People in Ohio cursed the most as compared to every other state in the Union: They swore in one out of about every 150 phone conversations.

SMBs' ROI Assessment Of Social Media Advertising & Promotion, November 2013 [CHART]

3 in 10 SMBs advertising on Twitter claim “excellent” or “extraordinary” ROI from their efforts.

Mobile Location Targeting Trends, Q3 2012 – Q3 2013 [CHART]

93% of national brand advertising campaigns employed geo-precise targeting (targeting areas that do not conform to standard geo-boundaries) in Q3, up from just 40% a year earlier.

Expected Benefits Of Participating In Small Business Saturday, November 2013 [CHART]

More than 3 in 4 small businesses who have participated in Small Business Saturday in the past plan to do so again this year.

Mobile Ads & CPG Purchase Decisions, November 2013 [CHART]

Almost half of mobile users say they’ve tried a new CPG product or brand as the result of having seen a mobile ad.

Global Marketing Budget Trends, October 2011 – November 2013 [CHART]

This month, the budget component of the index recorded a value of 56.2, its highest value on record, and a significant 4.4-point increase from last month.

Leading Health-Related Mobile Activities Of Mothers, September 2013 [CHART]

Nearly eight in 10 used a smartphone or tablet to find online health information, while more than half tracked ovulation, pregnancy or childhood development on a web-enabled device.

Health-Related Online Activities Of American Mothers, September 2013 [CHART]

The most popular health-related online activity was looking up symptoms, which 76% of mothers engaged in.

Ways That Affluent Consumers Discover Luxury Products, Q1 2013 [CHART]

48% of US affluents with income of more than $100,000 said they discovered new luxury products while shopping online, a rate almost equal to the 50% who said they discovered new products while shopping in-store.