Posts by derickson
Social Media Shopping Trends, November 2013 [TABLE]
Facebook drove easily the most social shopping sessions, at 4.31 million.
Read MoreUse Of Site Search Data To Inform Marketing Programs, November 2013 [CHART]
Almost 6 in 10 e-commerce executives from around the world say that they don’t use site search data such as keyword reports and most popular items to enhance their other marketing programs.
Read MoreWeb Form Best Practices [INFOGRAPHIC]
This infographic from SingleHop illustrates web form design best practices.
Read MoreWord-of-Mouth Marketing Effectiveness & Obstacles, November 2013 [TABLE]
Some 64% of marketing executives believe that word-of-mouth (W-O-M) marketing is more effective than traditional marketing.
Read MoreMedia Spend Channel Efficiency Comparison, Q3 2013 [CHART]
During Q3, social again beat portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently.
Read MoreMillennials & Traditional TV, Q3 2012 vs Q3 2013 [CHART]
Millennials (18-34) who don’t subscribe to pay-TV appear to be increasingly relying on over-the-air (OTA) options as their main source of TV programming.
Read MoreUS Display Ad Spending Share By Type, 2011-2017 [CHART]
RTB is primarily used to purchase impression-level inventory in order to meet a performance-based goal.
Read MoreUS Programmatic Display Ad Spending, 2011-2017 [CHART]
MAGNA GLOBAL estimates US programmatic display ad spending will reach $7.5 billion this year.
Read MoreHow Smart Phone Owners Planned To Use Devices To Shop On Black Friday, October 2013 [CHART]
Nearly half of smart phone owners planned on getting coupons or other discounts via their devices to shop on Black Friday.
Read MorePrimary Mobile Channels Retailers Will Use For Holiday Marketing, 2012 & 2013 [CHART]
Retailers’ primary mobile efforts this year will focus around the comparatively unsexy channels of text messaging and mobile coupons.
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