Posts by derickson
Global Mobile Ad Spending Growth By Industry, Q3 2013 [CHART]
The pharmaceutical industry has done the most to increase mobile ad spending as of Q3 2013.
Read MoreSmart Phone Users Who Have Never Downloaded An App…I Know, Right? [TABLE]
Those ages 55 and up were significantly more likely than average to say they never had downloaded an app on their smart phone.
Read MoreGlobal Mobile Phone Users Who Own A Tablet, July 2013 [TABLE]
Varying levels of tablet ownership exist among mobile phone users, ranging from just 12% in Japan to 53% in Singapore.
Read More2014 Marketing Budget Plans By Channel [CHART]
9 in 10 business leaders plan to either increase (46%) or maintain (47%) their marketing budgets in 2014.
Read More10 Most Memorable TV Ads Of 2013 [TABLE]
Nielsen recently issued its lists of the year’s most memorable new commercials and best branded product integrations in scripted shows.
Read MoreQ3 US Online Ad Revenues, 2001-2013 [CHART]
Online ad revenues continue to climb to new heights, growing 15% year-over-year in Q3 from $9.26 billion to $10.69 billion.
Read MoreHispanic Parents' Mobile Access By Income, December 2013 [CHART]
Among Hispanic parents of 0-8-year-olds, 54% of those with incomes of at least $75,000 per year own an iPad or other tablet.
Read MoreHoliday Desktop eCommerce Sales Growth Through December 22, 2012 vs 2013 [CHART]
The growth rate for the holiday season through December 22nd stood at 10%. Even so, IBM reports a robust 16.5% increase in online sales on Christmas Day.
Read MoreUS Gaming Market Size By Screen, December 2013 [CHART]
170 million Americans play videogames, and 60% of those gamers spend money doing so, resulting in an estimated $20.5 billion in spending by the end of this year.
Read MoreSmall Business Owners' Top Priorities For 2014 [CHART]
About 41% of small-business owners said increasing marketing was a top business priority for next year.
Read More