Posts by derickson
Global Social Media Ad Spending Per Social Network User By Region, 2012-2015 [TABLE]
Advertisers will invest $32.82 on social network advertising per social network user in North America this year, up from just over $26 in 2013.
Read MoreSocial Media Use By Network, January 2014 [TABLE]
More Americans use multiple social media platforms (42%) than do a single one (36%).
Read MoreSocial Login Trends, Q1 2012 – Q4 2013 [CHART]
Google’s share of social logins grew 2.5% points quarter-over-quarter to reach 35.4% in Q4 2013, marking its highest point in 3 years.
Read MoreChristmas Day Mobile App Downloads Growth, January 2014 [CHART]
Christmas Day app downloads grew by 91% compared to the first 21 days of December, reaching a record-breaking level.
Read MoreUS Online Ad Spending Share By Industry & Objective, 2013 [TABLE]
Spending by some verticals—including travel and retail—skewed much more heavily toward direct-response advertising.
Read MoreUS Online Ad Spending Share By Industry, 2013 [CHART]
Between 2012 and 2017, investment in online and mobile paid media will increase from $36.80 billion to $62.83 billion, for a compound annual growth rate of 11.3%.
Read MoreTop Email Marketing Initiatives In 2014 [CHART]
Respondents are paying more attention to increasing subscriber engagement (a leading 44% naming this one of their top-3 priorities).
Read MoreAmericans' Spending & Saving Preferences By Age Group, January 2014 [CHART]
62% of Americans say they more enjoy saving than spending money.
Read MoreSMBs' Most Popular Mobile Social Apps, January 2014 [CHART]
Facebook is the only mobile social application that a majority of SMBs have either used or plan to adopt this year.
Read MoreGlobal Mobile Ad Spending, 2012-2017 [CHART]
The No. 1 goal of mobile ad campaigns worldwide in Q3 was to increase mobile traffic to a site, chosen by 34% of respondents.
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