Posts by derickson
Mobile Phone Internet Users & Market Penetration, 2012-2017 [TABLE]
More than 2.23 billion people worldwide, or 48.9% of mobile phone users, will go online via mobile at least monthly in 2014, and over half of the mobile audience will use the mobile internet next year.
Read MoreGlobal Smart Phone Users & Market Penetration, 2012-2017 [TABLE]
Smart phone users currently account for a majority of mobile phone users in 10 of the 22 countries included in the forecast.
Read MoreGlobal Mobile Phone Users, 2012-2017 [CHART]
The global smart phone audience surpassed the 1 billion mark in 2012 and will total 1.75 billion in 2014.
Read MoreMobile Content Activities Of American Parents, August 2013 [TABLE]
Parents of children under 18 were 5 percentage points more likely than nonparents to use email on their smart phone,
Read MoreMobile Devices American Parents Own By Age Of Child, November 2013 [TABLE]
57% of US internet users surveyed had a smart phone. But smart phone penetration among parents of children under 18 was significantly higher, at 74% or above.
Read MoreTop Purchase Influencers By Category & Generation, January 2014 [TABLE]
Millennials appear to be more influenced by word-of-mouth than Baby Boomers, while the latter are more reliant on advertising than the younger generation.
Read MoreConsumer Attitudes Toward Online Sharing & Privacy, January 2014 [TABLE]
Two-thirds of respondents feel that a brand’s use of their content on its social media site without permission is uncool.
Read MoreTop 2013 US Buzz Rankings By Brand [CHART]
Close behind Amazon’s leading Buzz score of 30.6 were Ford (29.6) and Subway (29.4).
Read MoreCMOs & The Cross-Channel Marketing Mix, January 2014 [CHART]
Few CMOs report using sophisticated multi-channel attribution methods, impacting their abilities to measure the effectiveness of their campaigns and optimize their strategies.
Read MoreSecond-Screeners' Attitudes Toward Synchronized & Asynchronous Content, January 2013 [TABLE]
Only 4 in 10 respondents reported trying synchronized program content to watch with live TV, and few found that it significantly enhanced their experience.
Read More