Posts by derickson
US eCommerce vs Total Holiday Sales, November & December 2013 [CHART]
Total holiday retail sales in 2013 increased by 3.8% year over year for a total of $601.8 billion.
Read MoreMarketers' Current vs. Desired Content Marketing Mix, Fall 2013 [CHART]
While new, brand-created content currently makes up nearly one-third of the overall content marketing mix, respondents were hoping to tip that balance slightly closer to the side of curation.
Read MoreEffectiveness Of Marketers At Curating Content, Fall 2013 [CHART]
59% of US marketing professionals would be spending more on content marketing in 2014 than they had in the past.
Read MoreDaily Tweet Frequency OF Top Companies, Q4 2013 [CHART]
98 of the Interbrand 100 brands were active on Twitter as of Q4 2013 and 92% of those tweeted at least once per day during the period.
Read MoreEnterprise Marketers' Changing Media Mix For Targeting SMBs, January 2014 [CHART]
Enterprise-level marketers who sell to the SMB market are planning to make interesting changes to their media mix.
Read MoreMobile Ad Traffic & Monetization Performance By OS, Q3 vs Q4 2013 [TABLE]
Android phones may have pulled ahead of iPhones in Q4 mobile phone ad traffic share.
Read MoreFacebook Ad Performance Trends, Q4 2013 [CHART]
Facebook ad click-through rates grew by 10% quarter-over-quarter (Q-o-Q) in Q4.
Read MoreGlobal Ad Spending Growth By Medium, Q1-Q3 2013 [CHART]
Global ad spending across major media grew by 3.2% year-over-year during the third quarter of 2013.
Read MoreSocial Search [INFOGRAPHIC]
This infographic by Prestige Marketing illustrates some trends in social search.
Read MoreA Directionless Directions Sign [PIC]
A street sign that is sure to confuse…
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