Posts by derickson
Top Content Marketing Objectives [CHART]
The marketers surveyed rank generating leads as their top content marketing priority for 2014. Engaging customers/buyers is second, and brand building is third.
Read MoreContent Marketing Budget Changes For 2014 [CHART]
Most marketers (71%) plan to increase their content marketing budgets in 2014.
Read MoreSocial Media In 2013 [INFOGRAPHIC]
This infographic illustrates significant events in social media during 2013.
Read MoreB2B Buyers' Website Visits During Holidays [CHART]
B2B buyer traffic drops more than 50% below average on New Year’s Day (-57%), Memorial Day (-57%), Independence Day (-58%), Labor Day (-54%), Thanksgiving (-71%), the day after Thanksgiving (-55%), Christmas Eve (-64%), and Christmas (-69%).
Read MoreB2B Buyers Website Visits By Time Of Day [CHART]
Traffic is highest in the first half of the day, with the peak time occurring just before and during lunch.
Read MoreB2B Buyer Website Visitors By Day Of The Week [CHART]
Software Advice found B2B buyer activity on their website is highest Tuesday through Thursday.
Read MoreB2B Buyer Behavior Conversion Rates By Month [CHART]
Conversion rates for B2B online leads are highest at the beginning of the year, in part because companies are renewing budgets and new funds are available.
Read More2014 B2C Content Marketing Benchmarks, Budgets & Trends [PRESENTATION]
B2C content marketing is on the rise, with 60% of North American B2C marketers planning to increase content marketing spend over the next 12 months.
Read MoreUS Holiday Season eCommerce Conversion Rate, 2012 & 2013 [CHART]
Holiday season ecommerce conversion rates also saw a leap between 2012 and 2013, most dramatically on Cyber Monday, when they increased from 3.3% to 3.8%.
Read MoreUS Holiday eCommerce Growth, 2013 [TABLE]
Revenues over the two-month period from the beginning of November to the end of December climbed 12% year over year.
Read More