Posts by derickson
TV Viewers & Multitasking, January 2014 [VIDEO]
New survey data from TiVo suggests that viewers themselves believe they’re primarily paying attention to the box.
Read MoreB2C Marketing Mobile Email Open Share, Q2-Q4 2013 [CHART]
A growing share of B2C marketers’ email opens are occurring on tablets.
Read MoreEnterprise Marketers' Knowledge Of SMB Market, January 2014 [CHART]
Enterprise brand marketers who sell to SMB audiences are planning to increase their SMB focus in the future, as the vast majority expect the market to grow to some extent over the next 3 years.
Read MoreGlobal Marketers' Budget Optimism, October 2011 – January 2014 [CHART]
Consistent with various pieces of research indicating that marketing budgets are set for a rise this year, global marketers are retaining a high level of optimism regarding their budgets at the start of this year.
Read MoreHow Mobile Use Has Changed Smart Phone Owners' Activities, November 2013 [TABLE]
Just 18% of US smart phone owners said a smart phone/tablet had somewhat or completely changed how they managed their health.
Read MoreTop Five Ways People Find Physicians, September 2013 [CHART]
US internet users looking to make the switch relied on a traditional method of finding a physician—word-of-mouth.
Read MoreInternal Marketing Teams' Weaknesses At Online Marketing [CHART]
The professionals surveyed especially lack confidence in their internal marketing teams
Read MoreTop Weaknesses Of Internal Marketing Teams [CHART]
Business professionals say they are weakest at finding sponsorships/lead sources (2.0 average sore), creating whitepapers (2.0), and doing analysis (1.9).
Read MoreTop Strengths Of Internal Marketing Teams [CHART]
Respondents say their organizations excel most at finding opportunities for growth (7.9 average score out of 10),
Read MoreEffect Marketers Expect From Content Marketing Efforts [CHART]
Respondents see content marketing as being most effective in the upper part of the customer acquisition funnel—especially for awareness-building and customer engagement.
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