derickson, Author at e-Strategy

Likelihood Of Making A Purchase From A Social Network, January 2014 [CHART]

Almost 1 in 5 social network users will make a purchase directly through a social platform this year.

CPG Brand Selection Influences, 2014 [CHART]

The study’s results indicate that the top decision influencer is item price, with 81% of respondents to the Q4 2013 study saying it would influence their brand decisions this year.

Facebook Brand Response Rate, Q2 2012-Q4 2013 [CHART]

Facebook tailed off at the end of 2013 after a rapid rise a year earlier. For the quarter, brands answered 59.4% of questions asked of them on their Facebook pages, the smallest share (by a thin margin) since Q4 2012.

Marketing Strategies Used To Target SMBs, Q4 2013 [CHART]

Most marketers were using segmenting and targeting to connect with SMBs, and 40% were attempting more personalized and relevant communications.

Senior Marketing Execs' Knowledge Of SMBs, Q4 2013 [CHART]

Nearly four in 10 respondents said they had only basic customer contact information and only 15% used social media to learn more about SMBs.

How Parents Select Mobile Apps For Their Kids, November 2013 [CHART]

Fifty-six percent of respondents looked for apps suitable for their kids’ ages.

Most Important Factors Parents Consider When Buying Mobile Apps For Their Children [CHART]

When it came to selecting the apps they were going to buy for their children, parents were most swayed by educational content.

Parents Who Have Or Will Buy Mobile Apps For Their Children, November 2013 [CHART]

Most parents in the US—68%—already had or intended to purchase apps for their children ages 2 to 10.

2014 B2B Content Marketing Benchmarks, Budgets & Trends [PRESENTATION]

B2B marketers’ confidence in content marketing continues to grow; content marketing usage rates are up from last year.

Essential Blog Elements [INFOGRAPHIC]

This infographic by Copyblogger details eleven essential elements every blog post should include.