Posts by derickson
Media Spend Channel Efficiency Comparison, 2013 [CHART]
Social ads performed 52% better than the 4-channel average in delivering such quality users during Q4.
Read MoreWill Olympics Viewers & Branding, February 2014 [TABLE]
Winter Olympics viewers are quite receptive to branded messaging on TV.
Read MoreHappy eCommerce Customers [INFOGRAPHIC]
This infographic by Yovigo illustrates what makes eCommerce customers happy.
Read MoreConsumers' Interest In Sharing Brand Information, February 2014 [CHART]
Only 47% of North American consumers last year agreed that they like to pass on interesting things they see or hear about brands, with that figure having steadily fallen over the past few years, from 66% in 2010.
Read MoreMonthly Time Spent On Social Networks, July 2013 [TABLE]
Among smartphone app users in July 2013, Instagram users were spending more time per person per month on the platform (3 hours and 40 minutes) than Twitter users (3 hours and 7 minutes).
Read MoreTop Retail Site Load Speeds, February 2014 [CHART]
The median load time for home pages of the top 500 US retail websites (as ranked by Alexa) continues to slow down, clocking in at 9.3 seconds during the Winter period, 21% slower than the 7.7 seconds from a year earlier.
Read MoreSMBs Use Of Social Media, February 2014 [TABLE]
8 in 10 SMBs currently use social for their business, with the vast majority – 94% – of those doing so for their marketing needs.
Read MoreUSA Today 2014 Super Bowl Ad Ratings [INFOGRAPHIC]
This infographic by USA Today illustrates the top commercials for the 2014 Super Bowl and their return on investment.
Read MoreGlobal Traveler, 2014 [INFOGRAPHIC]
This infographic from LastRoom paints a picture of the behavior of the global traveler of 2014.
Read MoreHow To Curate Instagram Photos [VIDEO]
NowThisNews has a simple and clever way to curate their users’ photos on Instagram,.
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