Posts by derickson
The 10 Steps Of Crisis Communications [INFOGRAPHIC]
This inforgaphic by the Marketing Technology Blog illustrates ten communications steps to take when managing a crisis.
Read MoreWhere New Product Ideas Originate, February 2014 [CHART]
Some 51% of high-level executives at media and marketing organizations agree that their top-selling product in 2017 has yet to be invented.
Read MoreData Types That Are Essential To Marketing Success, February 2014 [CHART]
More than 9 in 10 companies believe that some form of data is essential to their marketing success.
Read MoreAd Performance Lifts From Top Audiences, Q4 2013 [CHART]
Targeting top audiences leads to a performance lift of 220%.
Read MoreAlways-On Consumers By Channel Use, February 2014 [CHART]
3 in 4 Always-On Consumers visit social networks, while two-thirds frequent news and magazine websites and half visit company websites.
Read MoreLikelihood Passengers Will Buy Airline Services Via Mobile, May 2013 [CHART]
In 2013, 37% of travelers worldwide said they’d Definitely use their mobile devices to purchase airline tickets & 33% would consider doing so.
Read MoreUS Mobile Travel Bookings, 2012 & 2015 [CHART]
While US mobile travel bookings sat at $6.15 billion in 2012, PhoCusWright forecast this would rise to $39.50 billion by 2015.
Read MoreUS Online Ad Spending Growth By Format, 2012-2017 [TABLE]
Programmatic buying, native advertising and viewability all remain topical to digital display advertisers, particularly brands.
Read MoreNorth Americans' Tablet Web Use By Hour, February 2014 [CHART]
Chitika has taken a look at how tablet usage – in this case web browsing only, not applications – fluctuates during a typical day.
Read MoreBrand Response Times To Social Media Complaints, February 2014 [CHART]
About 6 in 10 brands receive customer complaints via social media occasionally, while close to 1 in 6 receive them Somewhat (10.9%) or Very (4.9%) often.
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