Posts by derickson
Millennial Device Ownership, November 2013 [CHART]
Cellphones were the top device owned by US teen and millennial internet users, surpassing computer and radio ownership.
Read MoreUS Internet Adoption Rates, January 2014 [CHART]
Among adults, 87% use the internet, email, or access the internet via a mobile device, up a couple of points from a similar study conducted in May last year, which at the time represented a new high point.
Read MoreDifferences Between Male & Female Millionaires, February 2014 [TABLE]
9% of US adults qualify as being millionaires (personal net worth of at least $1 million).
Read MoreConsumers Reactions To Service Experiences, February 2014 [TABLE]
Some 23% of consumers will give feedback directly to companies following a very good service experience, but 32% will do so following a very bad experience.
Read MoreDaily Mobile Activities, February 2014 [CHART]
Smart phone owners spend a whopping 3.3 hours per day on their phones, while tablet owners are close behind, averaging 3.1 hours a day on their devices.
Read MoreOnline Activities Performed By TV Viewers, November 2013 [TABLE]
Searching the internet for information was the most common activity conducted while watching TV.
Read MoreMultitainment Devices, November 2013 [CHART]
Three-quarters of US TV viewers were more focused on what was on the tube, even when using a second screen.
Read MoreUS Twitter User Penetration By Age, 2012-2018 [TABLE]
Percentagewise, 25- to 34-year-olds are more into Twitter than teens, and in 2014, they’ll also represent nearly double the number of users.
Read MoreUS Twitter Users & Penetration, 2012-2018 [TABLE]
By 2016, more than 25% of internet users 12 to 44 will use Twitter at least once a month.
Read MoreConsumers’ Most Important Mobile Ad Elements, February 2014 [CHART]
According to a new PricewaterhouseCoopers (PwC) study. In fact, the study finds an unwillingness on the part of respondents to click on ads even when they’re relevant to their interests.
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