derickson, Author at e-Strategy

US Shopping Cart Abandonment Rates, Q1 2012-Q4 2013 [CHART]

Despite the best efforts of retailers, shoppers abandon their digital shopping carts roughly two-thirds of the time.

Mall Of America's Social Customer Service [VIDEO]

The Mall Of America has consolidated their call center, their online community managers, and security into one cohesive customer service team that can address questions, concerns or complaints in real time, face-to-face with customers, on the floor of the mall.

O'Hare Airport Social Deafness & Mall Of America Social Listening [VIDEO]

During episode 37 of the Beyond Social Media Show O’Hare Airport’s lack of social listening is contrasted with the Mall of America’s integrated social listening efforts.

AT&T Home Security Pet Commercials [VIDEO]

In AT&T’s series of home security commercials use humor instead of the typical use of fear to demonstrate the benefits of their home security system.

College Students' Snapchat Use [INFOGRAPHIC]

The majority of pictures sent through Snapchat by college students are selfies.

Technologies That Are Essential To Americans, February 2014 [CHART]

87% of American adults now access the internet in some form.

Share Of eCommerce Visits By Traffic Source, Q4 2012-Q4 2013 [CHART]

Search accounted for 32.6% of website visits, up from 29.8% a year earlier, and leaps and bounds ahead of both email (2.7%) and social (1.1%).

Hispanics' Use Of Mobile For Local Shopping, February 2014 [CHART]

In many respects, research shows Hispanics to be ahead of the curve in terms of various mobile and online behaviors.

Devices US Teens Use To Play Video Games, June 2013 [CHART]

Teens were slightly less likely than that to say they were using a console to play video games.

Devices US Teens Use To Go Online At Home vs. Away, June 2013 [TABLE]

More than six in 10 13- to 17-year-olds reported using their game consoles at home to access the internet—just as many as were using their desktop computers to do so.