Posts by derickson
US Online Video Ad View Completion Rates By Ad Length, Q4 2013 [CHART]
Fifteen-second ads run during long-form content saw a 92% completion rate, compared with 75% for short-form videos.
Read MoreUS Online Ad Views Growth By Duration, Q3 – Q4 2013 [CHART]
According to data from FreeWheel, ads served through the company’s network during long-form digital videos jumped 86% year over year in Q4 2013.
Read MoreTop Metrics To Measure Engagement, November 2013 [CHART]
86.2% of US agency and marketing executives said that engagement was a priority for their company.
Read MoreConcentration Of Search Click Activity, Q4 2012 vs Q4 2013 [CHART]
Based on an analysis of activity on PCs only, clicks are more highly concentrated for organic than paid search.
Read MoreUS Radio Revenues, 2012 vs 2013 [TABLE]
Digital was the fastest-growing segment, up 16% for the year and offsetting spot’s 1% decline.
Read MoreMulti-Channel Video Trends, 2013 [CHART]
Video subscription trends for cable, satellite, telephone and multi-channel video.
Read MoreAmericans' Daily Spending – With or Without Children, 2013 [CHART]
Based on telephone interviews conducted Jan. 2-Dec. 29, 2013, on the Gallup Daily tracking survey, with a random sample of 172,556 adults, aged 18 and older, living in all 50 U.S. states and the District of Columbia.
Read MoreWestern European eCommerce Sales By Country, 2012-2017 [TABLE]
A physical store was by far the most important factor for older shoppers, mentioned by 33%; among Generation Y, only 18% considered that the key influence.
Read MoreFinland Consumers' Information Sources For Making Purchase Decisions, November 2013 [CHART]
Among Generation X, a manufacturer’s website was the second most popular choice, cited by 26%.
Read MoreHighest Priority Omnichannel Programs Among Retailers & Manufacturers, December 2013 [TABLE]
Omnichannel efforts are important, but not necessarily a top priority for retailers.
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