Posts by derickson
Important Services When Shopping Online According To Multichannel Buyers, December 2013 [TABLE]
The ability to buy online and pick up in-store was the second most popular retail offering (36%) that US internet users planned to take advantage of during this past holiday season.
Read MoreLift In Email Performance With Coupon Incentives, Q4 2013 [CHART]
Email campaigns that offered recipients a coupon had a 34% higher unique click rate and a 14% higher unique open rate.
Read MoreOnline Video's Influence Over Branding & Purchase Decisions, March 2014 [TABLE]
77% said they view companies that create online video as being more engaged with customers (77%).
Read MoreAverage Order Value By Social Referrer, March 2014 [CHART]
Facebook was dominant in terms of social traffic (63% share) – but Polyvore emerged with the highest average order value (AOV).
Read MoreMost Successful CPG Product Launches Of 2013 [TABLE]
Based on new products (more than 190,000) that completed their first year in calendar year 2013.
Read MoreUS Out-Of-Home Ad Revenues Grow, Q2 2011 – Q4 2013 [CHART]
Q4 2013 marks the 15th consecutive quarter of year-over-year revenue growth, with restaurants (+11%) the fastest-growing category.
Read MoreOnline Video Viewer Growth In The UK By Age, 2012-2018 [TABLE]
By 2016, the absolute number of 18- to 24-year-olds watching digital video will begin to decline.
Read MoreOnline Video Viewers In The United Kingdom, 2012-2018 [TABLE]
Between 2013 and 2014, the number of digital video viewers will rise 5.7%.
Read MoreSuspicious Display Ad Traffic Worldwide, H1 2013 vs H2 2013 [CHART]
The portion of exchange-based ads served that were flagged for suspicious activity fell from 20% in H1 2013 to 13% in H2 2013.
Read MoreSuspicious American Ad Traffic By Device, 2013 [CHART]
Over six in every 10 ad impressions served online in the US in Q4 2013 were done so to suspicious, nonhuman agents.
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