Posts by derickson
New Mobile Ad Revenue Share Worldwide By Company, 2012-2014 [TABLE]
Google still owns a plurality of the mobile advertising market worldwide, taking a portion of nearly 50% in 2013.
Read MoreGlobal Mobile Online Ad Spending, 2012-2018 [CHART]
Last year, global mobile ad spending increased 105.0% to total $17.96 billion.
Read MoreMillennials' & Xers' Multiscreen Use, March 2014 [CHART]
For young (16-44) multi-screeners in the US, 59% of screen time is spent exclusively with a single device, while the rest is simultaneous screen use.
Read MoreWhen Smart Phone Users Check Email, March 2014 [CHART]
For half of smartphone owners aged 18-39, their phone has become the primary device on which they open their emails.
Read MoreBrands' Top Challenges Using Twitter, March 2014 [CHART]
While measuring ROI is a challenge, 65% of those surveyed agree that Twitter is an effective marketing tool. Still, close to one-third are undecided.
Read MoreTV Ad Effectiveness By Category In 2013 [TABLE]
Casual dining tops the list this year, taking the top spot from Appliances.
Read MoreShare Of Online Ad Views By Device & Duration, Q4 2013 [CHART]
One-fifth of long-form digital video ad views took place on a tablet, compared with 4% of short- and medium-form views.
Read MoreShare Of Daily Time Spent With Major Media By UK Adults, 2010-2014 [TABLE]
Online time will reach 1 hour and 52 minutes this year, a mere 4 minutes more than 2013.
Read MoreUK Adults' Average Daily Time Spend With Major Media, 2010-2014 [TABLE]
The average UK adult will spend more than 8.5 hours each day consuming media in 2014.
Read MoreInstagram Photos With Faces Attract More Likes & Comments [VIDEO]
Georgia Institute of Technology and Yahoo Labs researchers looked at 1.1 million photos on Instagram and found that pictures with human faces are 38 percent more likely to receive likes than photos with no faces.
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