derickson, Author at e-Strategy

Most Important Areas Of Online Marketing Focus, 2012-2014 [CHART]

In 2012, big data wasn’t even in the picture. By 2013, the first year the response was an option, more than one-third of marketers chose it.

Global Branded Video Ad Views, 2009-2013 [CHART]

Branded video ad views worldwide totaled 19.04 billion between 2009 and the end of 2013.

Most Effective Online Video Distribution Channels, March 2014 [CHART]

2 in 3 marketing and sales decision-makers and practitioners from around the world using video marketing are planning to increase their spending on the medium over the next year.

Most Common Purchases On Mobile Phones, Tablets & PCs, March 2014 [TABLE]

The vast majority of mobile phone and tablet owners have purchased products and services on their devices.

Millennial & GenX Multiscreeners' Attitudes Toward Ads, March 2014 [CHART]

Respondents are most likely to have noticed and be receptive to TV ads with links to brands’ websites and to TV ads promoting brands’ mobile applications.

CMO Adoption Of Key Digital Marketing Capabilities, March 2014 [CHART]

Despite current low take-up, roughly 7 in 10 or more CMOs plan implementation of these capabilities in the next 3-5 years.

Crowdsourcing The Search For The Missing Malaysian Flight 370 [VIDEO]

David Erickson discusses DigitalGlobe’s use of it’s satellite imagery to offer crowdsourcing opportunities for the search for Malaysian Airlines flight 370.