Posts by derickson
Online Ad Spending In Spain By Format, 2013 [TABLE]
IAB Spain predicted that digital ad spending would rise between a modest 1% and 3% this year as interactive ads continue to prove their value to hard-pressed marketers.
Read MoreUS Execs For Whom Mobile Is Primary Device, March 2013 [CHART]
Over half of US business executives said that within the next three years, they would be using mobile devices as their primary business platform instead of PCs.
Read MoreThe Mobile Advertising User Experience
Many advertisers are unprepared to take advantage of mobile because they fail to appreciate the importance of the mobile advertising user experience.
Read MoreWhere Employees Use Their Computing Devices, Q4 2012 [TABLE]
Nearly three-quarters of mobile workers in North America said their companies had a BYOD policy.
Read MoreUS Smart Phone User Share By OS, 2012-2015 [CHART]
Among US smartphone owners, Android-based handsets are the most popular, and eMarketer estimates that they will reach 50.0% penetration this year.
Read MoreUS Smartphone Users, 2012-2018 [CHART]
eMarketer expects 65.0% of US mobile phone users, or 51.4% of the total population, to use a smartphone at least monthly in 2014.
Read MoreAverage Daily Time Spend On Mobile Web vs Apps, 2013 vs 2014 [CHART]
Apps captured 86% of consumers’ average daily internet time spent with smartphones and tablets.
Read MoreSmall Business Marketing Focus On Existing Customers, April 2014 [TABLE]
62% of small business owners spending the majority of their annual marketing budgets to retain existing customers.
Read MoreMultitainment Behavior, April 2014 [TABLE]
Some 86% of US consumers (aged 14+) claim to always or almost always multitask while watching TV, up from 81% last year.
Read MoreOnline Ad Campaign In-Target Rates By Vertical, Q1 2014 [CHART]
In-target rates range from a high of 61% for computer/technology advertisers to a low of 41% for consumer goods campaigns.
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