Posts by derickson
Buy Online Searches – October, 2019-June, 2020
Comparing year-on-year (YoY) 2019 vs. 2020 data, “buy online’’ searches increased by 50%, almost doubling during the first wave of the pandemic.
Read MoreHow Consumers Feel About Holiday Spending This Year
Some 35% of those surveyed by Morning Consult said they would set aside between $100 and $300 for holiday gifts this year, up from 31% in 2019.
Read MoreWhy B2B Marketers Use Influencers
B2B companies have quietly been employing industry influencers–otherwise known as thought leaders–for many years.
Read MoreFood Delivery Is Evolving
DoorDash is launching a convenience store focused delivery service that includes market-style offerings from local restaurants.
Read MoreHigh-Converting Lead Magnet Content
Survey data from GetReponse shows which type of offers – or ‘lead magnets’ – are resulting in higher conversion rates.
Read MoreTop Digital Onboarding Pain Points
There are often numerous hurdles to jump when signing up to a new account. Among consumers who’ve opened an account in the past month, 93% said they had to do at least one of eight actions to verify their identity.
Read MoreWhy People Shop Online
Online shoppers are buying more frequently, with 44% doing so weekly and 23% shopping multiple times a week.
Read MoreTerms Of Service Length
This infographic from Visual Capitalist illustrates how long the terms of serivce take to read for many of the top digital platforms.
Read MoreProduct Discovery Via Influencers
Social media influencers appear to have a more captive audience now than they did at the beginning of the COVID-19 pandemic.
Read MoreB2B Content Consumption During The Pandemic
Among the myriad impacts that the COVID-19 pandemic has had on the professional world, B2B digital content engagement has increased significantly since lockdown directives were put in place, with asset views up by 40%.
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