Posts by derickson
Demographic Profile Of UK Mobile Gamers, September 2013 [CHART]
One is as likely to find UK women playing casual games on mobile devices, an activity that has long been considered a predominantly male pastime.
Read MoreUS Teens' Restaurant Preferences, April 2014 [CHART]
Teens in general tend to have limited budgets. As a result, quick-service restaurants were their dining locations of choice (43% of respondents).
Read MoreUS Teen Spending By Category, April 2014 [CHART]
Piper Jaffray found that food grabbed the most dollars from this young demographic, beating out clothing for the first time in the history of the survey.
Read MoreGrowth Of Average Daily Time Spent With Major Media, 2011-2014 [TABLE]
US advertisers are only expected to spend 10 cents per US adult per hour spent on digital media this year—and just 7 cents on mobile—compared with nearly $1 on print ads.
Read MoreUS Major Media Ad Spending Per Hour Spent With Media, 2010-2014 [TABLE]
Print still commands the most ad dollars—despite the fact that it’s losing in terms of absolute time spent with media at double-digit rates each year since at least 2011.
Read MoreOnline Marketing Budget Projections, April 2014 [CHART]
One-quarter of global client marketers this year planning to reallocate existing budgets into digital, down from 39% last year.
Read MoreCord-Cutting Intentions, April 2014 [CHART]
Pay-TV households who stream TV series are actually less likely to cancel their pay-TV subscriptions than those who don’t stream.
Read MoreAmericans' Daily Consumption Of Major Media, 2010-2014 [CHART]
TV remains the single most-consumed medium, averaging 4 hours and 28 minutes per day, though that figure varies widely by age group.
Read MoreFacebook Mobile Advertising Metrics, Q1 2014 [TABLE]
Almost three-quarters of Facebook mobile ad spending was directed at mobile application install ads in Q1.
Read MoreUK Content Marketing Budget Percentages, August 2013 [CHART]
Content marketing is so widespread in the UK that in January 2013, 88% of marketers said they were already using it to increase their appeal to consumers.
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