derickson, Author at e-Strategy

Use Of Mobile Tools For CPG Shopping, 2012 & 2013 [TABLE]

Mobile shopping apps were the most helpful, used by 27% and cited by 40% as useful for CPG shopping.

Helpful Mobile Shopping Tools For CPG Product Shoppers, 2012 & 2013 [CHART]

The number of consumers using augmented reality will likely grow as marketers respond to the positive feedback from those who are using it.

Primary Connection Type Used To Watch Mobile Video, Q1 2014 [CHART]

61.1% of US smartphone owners and 82.0% of tablet owners said they used Wi-Fi when they watched video content.

Preferred Mobile Ad Formats, November 2013 [CHART]

Only 12% of US mobile phone owners cited video as their preferred mobile ad format.

Americans Who Will Watch Mobile Ads In Exchange For Premium Content, Q1 2014 [CHART]

44.4% of US smartphone/tablet owners said they would happily or begrudgingly watch a mobile video ad for premium content.

NBA's Racist Owner & A Music Shop's Smart Content Marketing [VIDEO]

During episode 46 of the Beyond Social Media Show, David Erickson & BL Ochman discuss the NBA’s handling of LA Clippers owner Donald Sterling’s racist comments.

Social Traffic Referral Trends, October 2012-March 2014 [CHART]

Referral traffic from Facebook is rapidly increasing, to the extent that as of March, the social network referred more than one-fifth (21.3%) of traffic to the average website.

Facebook Brand Posts Engagement By Day Of The Week, Q1 2014 [CHART]

Friday boasted the largest share (15.7%) of Facebook brand post impressions during Q1, as well as the highest engagement rate (3.3%) and share of brand post video plays (24.7%).

Top Marketing Concerns For Small Businesses & Nonprofits, April 2014 [CHART]

Their top-stated concerns are making their marketing dollars go further and selecting the best campaigns to run.

Mobile Behavior Of UK Tablet Owners By Demographic, November 2013 [TABLE]

Of the 20 million mobile gamers in the UK, almost half were female.