Posts by derickson
Ad Spending Growth In Western Europe By Country, 2012-2018 [TABLE]
Total media ad spending in Sweden fell last year and amounted to no more than $3.77 billion, down from $3.80 billion in 2012.
Read MoreAd Spending In Sweden By Media, 2013 [TABLE]
Ad spending on daily newspapers dropped 13.4%, and magazines saw a 14.5% decline.
Read MoreWhy Smart Phone & Tablet Owners Exceed Their Data Caps, January 2014 [CHART]
Browsing the internet was the No. 1 reason US smartphone and tablet users had exceeded their data limit.
Read MoreConsumption-Adjusted Ad Spend On Major Media, 2010-2014 [CHART]
US advertisers are projected to spend 7 cents for every hour a US adult spends on connected mobile activities this year.
Read MoreClients' Online Marketing Talent Gaps, April 2014 [CHART]
About half of agencies believe that clients have a major talent gap when it comes to user experience, while another quarter feel that clients have a minor talent gap in this area.
Read MoreFacebook’s Mobile Monthly Users & Ad Revenues, Q3 2012 – Q1 2014 [CHART]
Facebook says it now has more than 1 billion mobile monthly active users to go with WhatsApp’s 500 million users and Instagram’s 200 million.
Read MoreMobile Ad Traffic & Monetization By OS, Q4 2013 vs Q4 2014 [TABLE]
Android took over as the top smart device platform on the Opera Mediaworks platform in Q1, with about 43% of traffic, versus 38% for iOS devices.
Read MoreSocial Networks Used By Germans, Q4 2013 [CHART]
Before Facebook arrived in Germany in 2008, the leading social site was the homegrown community schülerVZ, attracting 45% of internet users ages 12 to 19.
Read MoreDevices Germany's Teens Use To Go Online, 2006 & 2013 [CHART]
Fifteen years back, 38% of German teens said they played computer games, but just 3% did so online.
Read MoreOnline German Teens By Gender, 1998-2013 [TABLE]
In 1998, just 5% of teens in Germany were regular weekly web users and the number with access to a private internet connection was statistically nil.
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