Posts by derickson
Consumer Attitudes Toward Companies' Handling Of Personal Data, December 2013 [CHART]
Firms that are able to ease worries may see positive results in their sales: 78% of internet users said they only purchased from companies they trusted.
Read MoreChange In Concern About Personal Data Privacy, March 2014 [CHART]
60% of US internet users were more concerned about how companies protected personal data than they had been 12 months ago.
Read MoreEmail's Marketing Engagement [INFOGRAPHIC]
This infographic by Sikich illustrates the effectiveness of email marketing and offers 10 tips to help you break through the clutter.
Read MoreAttitudes Toward Watching The World Cup Online, February 2014 [CHART]
Nearly half of adult US internet users said that being able to watch the soccer games on multiple devices was important to them.
Read MoreConsumer Attitudes Toward Brand Content, May 2014 [TABLE]
Some 46% of Americans read the blogs of their favorite brands.
Read MoreB2B Media Revenue By Company Size, 2013-2014 [CHART]
Print advertising remains remarkably resilient as the dominant revenue source for B2B publishers.
Read MoreMillennials' Most Indispensable Digital Channel, April 2014 [CHART]
A plurality 24% of 18-29-year-old survey respondents chose Facebook as the one website, social network or app that they could not live without.
Read MoreUS Smartphone Penetration, October 2011 – March 2014 [CHART]
Smartphone penetration reached 68.8% of the US mobile market during Q1, up from 65.2% in Q4 2013 and 58% in Q1 2013.
Read MoreAudience Targeting Adoption Trends, May 2014 [TABLE]
Audience targeting is becoming more widely adopted, now used by more than 8 in 10 advertisers and 9 in 10 agencies, ad networks, ad exchanges and DSPs.
Read MoreCPG Brand Decision Influencers, Q1 2014 [CHART]
Millennial (18-34) shoppers are much more likely than the average adult to use smartphones to find CPG coupons (41% vs. 13%).
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