Posts by derickson
Primary Attitude Toward Branded Emails Among UK Online Shoppers, March 2014 [CHART]
UK consumers don’t want to see too many branded messages dropping into their inbox.
Read MoreMarketing Channels UK Consumers Prefer For Contact By Age, February 2014 [TABLE]
Email was the preferred marketing channel among UK internet users across all age groups.
Read MoreBenefits Of Innovation Labs & Product Incubators, 2013 & 2014 [CHART]
The number of agencies and client-side marketing firms with innovation labs and product incubators jumped more than 28% year over year in 2014 to 50%, from 39% in 2013.
Read MoreTypes Of Negative Social Posts About Companies, February 2014 [CHART]
High levels of positive posts come even when nearly half of US marketing professionals are still missing a strategy for dealing with negative buzz.
Read MorePositive & Negative Brand Interactions On Social Media, Q1 2014 [CHART]
55% of interactions with brands that took place on Twitter were positive in nature, with an additional 25% neutral.
Read MoreTrends In LinkedIn Use, May 2014 [TABLE]
36.2% rated LinkedIn as being Extremely Important to their efforts to grow their networks, develop their businesses, or help them find their employment.
Read MoreChallenges Faced By Marketers At Mid-Sized Companies, May 2014 [CHART]
Marketers at mid-sized companies (50-5,000 employee) find it challenging to manage the growing number of technical vendors used by marketing.
Read MoreTop 10 Global Media Owners, May 2014 [TABLE]
Google remains the largest media company in the world.
Read MoreUS Connected Device Penetration, 2013 vs 2014 [CHART]
Some 45% of households own a tablet as of late January, up 6% points from the comparable period last year, and 16% plan to purchase one this year.
Read MoreConsumer Reactions To The Heartbleed Security Bug, April 2014 [CHART]
Just 39% of US internet users regularly change their computer passwords.
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