Posts by derickson
B2B Marketing Databases Completeness, May 2014 [CHART]
Of the more than 61 million records analyzed, only about 1 in 8 contained completed industry, employee and revenue fields, data types that NetProspex reminds are crucial for segmentation and targeting.
Read MoreKey Indicators Of Business Conditions For Small Business Owners, Q1 2014 [TABLE]
US SBOs considered financial health the top key indicator of business conditions, cited by seven in 10.
Read MoreTop Business Milestones For US Small Business Owners, March 2014 [CHART]
US Small Business Owners said getting repeat customers—not their first profitable year or dollar earned—was their most important business milestone.
Read MoreWebrooming vs Showrooming, November 2013 [CHART]
78% of respondents reported Webrooming, or researching online before heading to a store to make a purchase.
Read MoreUS Online Shoppers & Buyers, 2012-2018 [CHART]
US retail ecommerce will continue its torrid growth in 2014, with sales forecast to rise 15.5% to $304.1 billion.
Read MoreAd Channel Rankings By Reach & Engagement Among Millionaires, May 2014 [TABLE]
Traditional channels represent 4 of the top 5 advertising channels by reach among millionaires, with TV topping the list.
Read MoreB2B Marketers' Most Effective Social Media Post Types, May 2014 [CHART]
B2B marketers around the world are focusing their social media efforts more on generating leads and sales and less so on driving traffic and strengthening thought leadership.
Read MoreBlog Post Frequency vs Social Shares By Day Of The Week, May 2014 [CHART]
While just 13% of the more than 1 million blog posts analyzed were published on the weekend, those posts received almost one-third of the data set’s total number of social shares.
Read MoreMedia Channel User Buy Agency Media Buyers In 2013 [CHART]
More than 9 in 10 digital media buyers with budgets larger than $5 million used mobile (93%) and video (93%) last year.
Read MoreUK Online Video Viewing Share By Device, Q3 2012-Q3 2013 [TABLE]
Smart phones were accounting for a growing proportion of digital video viewing among the general UK population—up from 17% in Q3 2012 to 23% in Q3 2013.
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