Posts by derickson
Global Mobile RTB Ad Spending By Industry, Q1 2014 [CHART]
eMarketer expects increases in US real-time bidding (RTB) digital display ad spending.
Read MoreUS B2C mCommerce Sales Share By Segment, 2012-2018 [CHART]
In 2013, travel totaled 34.1% of the nearly $400 billion US eCommerce market.
Read MoreMichael Sams' Reality Show & The Weather Channel's Twitter Storm [VIDEO]
Beyond Social Media, Episode 48: Michael Sams’ ill-advised reality show, Weather Channel’s ill-advised Tweet & the Supreme Court’s ill-advised API ruling.
Read MoreUS Online Travel Sales By Channel, 2012-2018 [CHART]
US mobile travel sales totaled $16.36 billion in 2013 and will increase another 59.8% this year to reach $26.14 billion.
Read MoreSmart Phone Commerce Metrics By Day Of The Week, Q1 2014 [CHART]
Mondays and Saturdays tied for the second-largest share of weekly revenues (15% each).
Read MoreTablet Commerce Metrics By Day Of The Week, Q1 2014 [CHART]
Mobile accounted for 10.5% of retail e-commerce spending last year.
Read MoreCustomer Experience Leaders vs Laggards, May 2014 [TABLE]
58% believe their customer retention rates are very successful (top-3 box score on a 10-point scale), versus just 20% of lagging companies who concur.
Read MoreNumber Of TV Channels Average Household Watches, 2008-2013 [CHART]
The number of channels watched by the average US TV home has remained between 17 and 18 each year since 2008, despite an ever-growing number of channels received by the average TV home.
Read MoreOnline Video Ad Viewability By Publisher Type, May 2014 [CHART]
Only 44% of online video ad impressions from September through December last year were found to be viewable, though that figure was almost twice as high (78%) for major media ad impressions.
Read MoreUK Online Shoppers' Attitudes Toward Email Personalization, March 2014 [CHART]
The research asked UK adult digital shoppers how they felt branded emails could become even more appealing. The key sentiment was personalization.
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