Posts by derickson
Email Sender Scores
Are your marketing emails or email newsletters finding their way into an inordinate number of recipients’ spam folders? Can’t figure out why? Have you checked the reputation of your company’s domain name? Didn’t even know that was a thing? It is.
Read MorePodcast Listening Sources [CHART]
Podcasts continue to grow in both familiarity and listenership among Americans, with a survey finding that about half of the respondents (ages 12 and older) reporting that they have listened to a podcast.
Read MoreMarketing Planning [INFOGRAPHIC]
This infographic from evo illustrates seven steps to creating a successful marketing plan.
Read MoreHalloween Stats & Sales [INFOGRAPHIC]
This infographic from The Shelf illustrates the frightening amount of money we spend on Halloween.
Read MoreGlobal AR/VR Device Shipments, 2017-2023 [CHART]
In 2017, there were ten million virtual reality devices shipped worldwide, according to CCS Insight. By 2023, that number is expected to reach 69 million virtual reality device shipments.
Read MoreAmerican Smart Speaker Ownership, 2017-2019 [CHART]
In August of 2017, 30% of American internet users beteen 15 and 54 years of age had at least one smart speaker in their household, according ot NuVoodoo.
Read MorePersonal Information People Are Willing To Share With Websites [TABLE]
While conventional marketing thinking says that customers prefer personalized marketing experiences and are willing to share more personal data to get that, new research shows that they may not.
Read MoreFrequency Of Mobile In-Store Shopping [CHART]
More shoppers are utilizing omnichannel offerings to simplify their shopping experiences. For brands and retailers, offering consumers an obvious in-app value exchange can lead to downloads and encourage loyalty.
Read MorePopularity Of Professional Sports Leagues [CHART]
The National Football League still rules the roost of professional sports leagues in America, with 72% of sports fans in the United States saying professional football interests them, and 61% saying they would make a bet on the sport.
Read MorePersonal Branding Tips [INFOGRAPHIC]
This infographic from The Road To Recognition illustrates the ABCs of personal branding with 26 tips to keep you on top of your game.
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