Posts by derickson
US Affluents Who Research Online & Buy In-Store vs Online, Q1 2014 [TABLE]
Digital didn’t appear to play a major role in US affluent internet users’ research or purchase processes when buying luxury items.
Read MoreUS Affluents Who Would Like Emails From Luxury Brands By Generation, Q1 2014 [CHART]
Emails may be the way into affluents’ digital inboxes, with 49% of respondents saying they had or were somewhat/very likely to opt in to receiving emails from a luxury brand.
Read MoreUS Affluents Who Would Like Text Messages From Luxury Brands By Generation, Q1 2014 [CHART]
Just 17% of US affluent internet users, those with an income of $150,000 or more, had signed up or were somewhat/very likely to opt in to messages from a luxury brand.
Read MoreAffluents' Media Habits By Generation, May 2014 [TABLE]
Affluent Baby Boomers spending almost twice as much time with print and TV than their Millennial counterparts.
Read MoreDemographics Of Hispanics Second Screeners, May 2014 [CHART]
Hispanics are more likely than non-Hispanics to use mobile devices for a variety of activities.
Read MoreSmall Business Owners’ Top Technologies, May 2014 [CHART]
Some 86% of small business owners believe that technology is important to their business.
Read MoreTwitter Users & Growth Rate Forecast, 2012-2018 [CHART]
Twitter’s global users will grow at a double-digit rate each year through 2018.
Read MoreWestern European Online Ad Spending By Country, 2012-2018 [TABLE]
Spending on display ads continued to gain momentum, logging higher growth than any other format, at 14.9%, and a total value of $12.27 billion.
Read MoreTop 10 European Countries By Online Ad Revenues, 2013 [CHART]
Online advertising spending in Europe rose 11.9% last year to total $36.4 billion.
Read MoreUS Telecoms Online Ad Spending By Objective, 2014 [CHART]
Telecom is in line with US industry averages when it comes to the mix between direct-response and brand-driven advertising.
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