Posts by derickson
US Smart TV Users, 2012-2018 [CHART]
eMarketer forecasts that the number of US smart TV users will reach 49.8 million in 2014, or 15.6% of the population and 19.8% of internet users.
Read MoreUS Connected TV Users, 2012-2018 [CHART]
eMarketer estimates that more than 113 million people—35.5% of the US population and 45.0% of internet users—will use a connected TV regularly this year.
Read MoreOnline Advertising's Ability To Deliver On Branding Promise, June 2014 [CHART]
By 2017, digital advertising dollars are expected be almost equally split between branding and direct response objectives.
Read MoreOnline Shoppers' Preferred Method For Researching & Buying Products, June 2014 [CHART]
Despite the growth of mobile commerce (23% year-over-year in 2013, per comScore), only 1 in 10 respondents prefer to purchase products on mobile devices.
Read More10 Countries With The Most Millionaire Households, 2013 [CHART]
With more than 7.1 million, the US easily boasted the largest volume of millionaire households in the world last year.
Read MoreOnline Ad Impressions & Actions, Q1 2014 [CHART]
The vast majority of digital marketing spend across display, social, video and mobile was allocated to display ads (83%), which delivered 84% share of actions.
Read MoreWhere Germans Place World Cup Bets [CHART]
Betting on sports just isn’t very popular in Germany.
Read MoreGermans Who Have Bet On World Cup Matches By Gender [CHART]
Just 6% of internet users in Germany, or 3.3 million people, had placed bets on World Cup 2014 matches.
Read MoreSMB Marketers Who Have Integrated Social Media Into Traditional Marketing, 2013 & 2014 [CHART]
The percentage of SMB marketers worldwide who had integrated social media with their traditional marketing activities had increased year over year.
Read MoreChange In Time SMBs Invested In Social Media Marketing, April 2014 [CHART]
54.4% of US SMB marketers said they had increased their social media marketing spending this year.
Read More