derickson, Author at e-Strategy

Friskies' Dear Kitten Viral Video [VIDEO]

Friskies collaborated with Ze Frank to narrate a commercial and with BuzzFeed to provide the launch platform that ultimately resulted in more than 13.5 million views…and counting.

Tide Culturejacks Game Of Thrones & Google+ Thumbnails Are Going Away [VIDEO]

Episode 54 of the Beyond Social Media show: David Erickson & BL Ochman discuss Tide’s culturejacking of Game of Thrones and Google+’s vanishing thumbnails.

Email Volume Growth Trends, Q2 2012-Q1 2014 [CHART]

Brands sent 15.6% more emails overall in Q1 2014 than they did in Q1 2013, representing the 5th consecutive quarter of double-digit increases.

Mobile Email Benchmarks By Industry, Q1 2014 [CHART]

Half of total email opens occurred on a mobile device in Q1 2014.

Average Order Value By Social Channel, Q1 2013 vs Q1 2014 [CHART]

Social traffic to e-commerce sites continues to underperform relative to search traffic but is gaining in some key areas.

Q1 US Online Ad Revenues, 1996-2014 [CHART]

The Q1 mark of $11.6 billion is a new first-quarter peak in online advertising revenues.

Father’s Day Spending, 2007-2014 [CHART]

The NRF finds that the average celebrant will spend about $114 on gifts for Father’s Day (Sunday, June 15) this year, equating to a total spend of $12.5 billion.

Global Net Mobile Ad Revenues By Company, 2012-2014 [TABLE]

In Q1 2014, Facebook saw a 72% year-over-year rise in total global revenues, driven by mobile, which accounted for 59% of ad revenues during the same period—up from 30% a year prior, the company said.

UK Mobile Social Networkers, 2012-2018 [TABLE]

The boom times for social network adoption in the UK look to be largely over, as new user growth is set to slow to a near standstill by 2018.

US Smart TV Users vs Dumb TV Users, 2012-2018 [CHART]

The share of smart TV users as a percentage of connected TV users will decrease slightly between 2014 and 2018, while the portion of smart TV non-users will rise.