derickson, Author at e-Strategy

Multitainment Behavior Of World Cup Viewers [CHART]

Facebook tied with SMS for the top way US smartphone users following the FIFA World Cup planned to communicate with others about games while watching.

Global Newspaper Circulation & Advertising Trends By Region, 2013 [CHART]

Print newspaper circulation around the world actually increased by 2% year-over-year in 2013, as gains in Asia and Latin America offset losses in other regions.

Facebook Brand Post By Time of Day, June 2014 [CHART]

The most popular hour for brands to post on Facebook is 12-1PM EST.

US Online Video Ad Spending Forecast, Desktop vs Mobile, 2014-2018 [CHART]

Marketers will spend more than $1.4 billion on mobile video ads this year, or close to one-quarter of total digital video ad spending.

French 2014 World Cup Watchers By Device [CHART]

Out of the 57% of internet users in France who said they would follow at least some of the tournament’s games, just 9% planned to use a smartphone to do so.

Language In Which US Hispanic Millennials Regularly Consume Content, March 2014 [CHART]

18.7% of Hispanics ages 18 to 34 would be interested in receiving advertisements on their mobile devices, compared with 8.5% of non-Hispanics the same age.

Likelihood Pay TV Subscribers Will Cut The Cord, 2011-2014 [TABLE]

The percentage of pay TV subscribers who were likely to cancel their cable services had held steady between 2011 and 2014.

Reasons People Watch TV Everywhere, November 2013 [CHART]

Flexibility is the main reason today’s busy, on-the-go consumers are taking advantage of TV Everywhere.

Monthly TV Everywhere Videos Viewed By Device, Q1 2013 & Q1 2014 [CHART]

The number of unique TV Everywhere visitors in the US rose 157% between Q1 2013 and Q1 2014 and 49% between Q4 2013 and Q1 2014.