Posts by derickson
Mobile’s Share Of Email Opens By Daypart, H2 2013 [CHART]
Mobile’s share of email opens continues to increase, with various sources reporting that share to be 50% or higher.
Read MoreMarketers' Ability To Prove Their Value, June 2014 [CHART]
The pressure on marketing to measure its value and contribution to the business is increasing, according to 85% of respondents to a recent survey from ITSMA,
Read MoreTop Reasons For Abandoning Shopping Carts, June 2014 [CHART]
The primary reasons given by online shoppers for abandoning a shopping cart were that: the shipping costs made the total purchase cost more than expected.
Read MoreUS Ad Spend Growth By Medium, 2013 vs 2014 [CHART]
Digital media advertising grew to be larger than national TV ad spend last year.
Read MoreProgrammatic Display Ad Spending Worldwide, 2017 [CHART]
It is estimated that 60% of display ad spending in the Netherlands would be programmatic by 2017.
Read MoreShare Of Programmatically Sold Advertising In Netherlands, February 2014 [CHART]
Publishers in the Netherlands expected to sell 86% of both mobile and tablet ads programmatically in five years.
Read MoreTypes Of Programmatic Advertising In The Netherlands, February 2014 [CHART]
89% of Netherlands publishers said they were selling between 51% and 100% of their inventory programmatically.
Read MoreFortune 500 CMOs' Biggest Challenges, 2014 [CHART]
Reaching consumers across digital touchpoints was the second-biggest challenge among Fortune 500 CMOs for this year.
Read MoreAverage Time Spent Per Day By Device, 2010-2014 [TABLE]
In a marketing world driven ever more by data, content marketing remains very much an art form, especially in the business-to-consumer arena.
Read MoreSocial Channels Used To Follow Sports In Select Countries, February 2014 [TABLE]
Among US internet users who used social networks to follow sports, Facebook was the top platform used, cited by 70% of respondents—30 percentage points ahead of No. 2 YouTube.
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