Posts by derickson
How Brands Connect With Interests-Driven Consumers, June 2014 [CHART]
Consumers are increasingly going online to seek information on their passions and interests, and these consumers are far more likely to choose brands that engage them on their interests than they are to select those that only urge them to buy their advertised product.
Read MoreWord-of-Mouth Influence On Childless Millennial Women, June 2014 [TABLE]
In-person word-of-mouth recommendations are a powerful influence on Millennial (born between 1979 and 1993) women without children.
Read More10 Most Influential Global Brands On LinkedIn, June 2014 [TABLE]
The list of influential brands on LinkedIn is heavy on publishers and technology companies, which together make up 9 of the top 10.
Read MoreUK Retail mCommerce Sales By Device, 2012-2018 [TABLE]
Retail sales on tablets are growing considerably faster than those on smartphones in the UK, even though smartphone usage is far more common than tablet usage.
Read MoreUK Retail mCommerce Sales, 2012-2018 [CHART]
The growth trajectory for mCommerce sales in the UK is even steeper than desktop eCommerce, with a predicted 64.8% rise this year.
Read MoreUK Retail eCommerce Sales, 2012-2018 [CHART]
Over one-quarter of all online sales in the UK take place via smartphones and tablets; by 2018, that figure will near two in five.
Read MoreTop Loyalty Program Benefits For Millennials, November 2013 [CHART]
Millennials were more likely to prefer nonmonetary benefits compared with the general population, especially when it came to recognition from peers or social groups.
Read MoreWhy People Share Their Mobile Location With Businesses By Generation, January 2014 [CHART]
Millennials are more likely in general to interact with companies in order to receive deals and rewards.
Read MoreTop Loyalty Program Benefits According To Americans, November 2013 [CHART]
Membership in US retail loyalty programs has grown to more than 1 billion.
Read MoreWhen People Plan To Research vs Purchase Back-To-School Items, July 2013 [CHART]
Students and parents start to research their back-to-school needs long before stores notice an uptick in purchases.
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