Posts by derickson
Consumer Brand Topics That Interest Millennial & Gen X LinkedIn Users, July 2014 [TABLE]
Some 47% of young LinkedIn members read news or information from consumer brands on LinkedIn at least once a month, and roughly half trust information about consumer products they see on LinkedIn.
Read MoreBrand Buzz Rankings, H1 2014 [CHART]
Amazon topped the buzz rankings for the first half of this year, continuing its success from last year, when it also led the word-of-mouth rankings.
Read MoreAmericans’ Most Popular Online Purchases, July 2014 [CHART]
Almost 7 in 10 US adults have made a clothing purchase online, making this the most common purchase of 10 identified categories.
Read MoreSearch Advertising Trends, Q2 2014 [TABLE]
Various sources were in agreement that US paid search spending grew in Q2.
Read MoreReasons For Voluntarily Watching Video Ads, July 2014 [CHART]
43% of the coveted 18-29-year-old demographic find online video ads to be more annoying than TV ads.
Read MoreCompanies' Insights From Social Data, July 2014 [CHART]
Companies from around the world are most likely to be using insights from social data to improve their customer service and understanding of market shifts.
Read MoreCPG Execs' Top Strategic Priorities, July 2014 [CHART]
Some 56% of consumer goods executives identify data analytics as Very or Critically important to their strategy this year.
Read MoreChange In Data-Driven Marketing Profitability, Q1 2014 – Q2 2014 [CHART]
DMA/Winterberry reported slowed growth in both revenues—which hit a two-year high in Q3 2013—and profitability from data-driven marketing in Q1 2014.
Read MoreChange In Data-Driven Marketing Spending, Q1 2014 – Q2 2014 [CHART]
More than 40% of US marketing professionals said they increased spending on data-driven marketing in the first quarter of this year.
Read MoreMobile Visits To Popular Sites By Device, January 2014 [CHART]
Smart phones were more than twice as popular as tablets for mobile pinning.
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