Posts by derickson
Primary Device Used When Sharing Social Content By Channel, Q2 2014 [CHART]
US internet users logging on to Pinterest via mobile were three times more likely to pin than desktop users.
Read MoreHuman Insights Factors For Business Decision-Making, July 2014 [TABLE]
Despite all the advances made by analytics, a majority 61% of US business decision-makers believe that human insights should precede hard analytics when making decisions.
Read MoreMobile's Share Of Organic Search Traffic, Q2 2012-Q2 2014 [CHART]
Mobile devices accounted for 34% of US organic search visits during the second quarter of the year, up from 31% during Q1.
Read MoreValue Of Social Business To Organizations, July 2014 [CHART]
Almost 6 in 10 B2B respondents agreed that social business has positively affected their organization’s business outcomes.
Read MoreMobile Share Of Global Payment Transactions, Q2 2014 [CHART]
Mobile web transactions accounted for roughly 22% of global payment transactions during the second quarter.
Read MoreBiggest Challenges In Managing Rights & Royalties For Commercials, April 2014 [CHART]
US senior agency executives faced challenges thanks to the transition to digital commercials, as well as new provisions from SAG-AFTRA—specifically, those related to rights and royalties.
Read MoreChannels Senior Ad Execs Expect Will Grow [CHART]
US senior advertising executives predicted that social media-driven campaigns would see the most growth in commercial production in 2014, cited by 44% of respondents.
Read MoreTop Benefits Of Online Tune-In Advertising, June 2014 [CHART]
The top benefit of digital tune-in advertising was being able to reach viewers on their mobile phones and tablets, cited by 77% of US broadcasters and syndicators.
Read MoreUse Of Online "Tune-In" Advertising To Drive TV Ratings, 2013 vs 2014 [CHART]
Nine in 10 stations now use digital tune-in advertising—that is, marketing and promotion of television programming to drive ratings.
Read MoreTop Online Marketing Tactics For Customer Retention, July 2014 [CHART]
Email’s influence is most pronounced when it comes to retention, beating out social media marketing and content marketing, among others, by a wide margin.
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