derickson, Author at e-Strategy

Social Media's Purchase Influence, August 2014 [TABLE]

Just 9% of social networkers claim to have made a purchase by clicking on a social media ad, with that figure higher among men aged 18-34 (21%) and parents (19%).

B2B Product Spending Growth By Industry, 2013 [CHART]

Business spending has seen modest growth over the last few years, with spending increasing by 3% since 2011.

Top Challenges Of Developing An Integrated Customer Experience, August 2014 [CHART]

Given 5 choices as to their biggest hurdle when working with other functions to develop an integrated customer experience, CMOs pointed to the alignment of department strategies and priorities.

Why People Listen To Public Radio, August 2014 [CHART]

Public radio listeners are most likely to listen for news and information, counting credit and objective programming, a desire for deeper perspective and an intellectual curiosity among their primary motivations for tuning in.

Consumers & Marketing In An Always-On World [PRESENTATION]

eMarketer Chairman Geoff Ramsey’s keynote presentation delivered at ANA Digital and Social Media Conference.

CMOs' Use Of Predictive Analytics, August 2014 [CHART]

About 8 in 10 US CMOs expect their companies to increase the use of predictive analytics and big data tools this year, with more than one-quarter expecting their use to increase by at least 25%.

US Smart Phone Penetration, January 2012 – June 2014 [CHART]

Some 71.6% of US mobile subscribers owned a smartphone during the 3 months ending in June (Q2), up from 68.8% in Q1 and 59% in Q2 2013.

Enterprises' Most Popular Mobile Messaging Types, August 2014 [CHART]

Roughly 9 in 10 enterprises are either using or plan to in the next year use time-sensitive reminders and notifications through mobile channels.

Share Of New-Vehicle Sales By Generation, H1 2013 vs H1 2014 [CHART]

During the first half of this year, Millennials (born 1977-1994) accounted for a larger share of new-vehicle retail sales than Gen Xers (born 1965-1976), the first time this has occurred.

Content Marketing Metrics: Most Effective Activities, May 2013 [CHART]

Metrics such as page views, clickthrough rate, likes and shares provide a view of how an online audience is engaging with content, but these have proven to be shortsighted.