derickson, Author at e-Strategy

Personal Data Consumers Would Share With Their Car For Incentives, May 2014 [TABLE]

When asked what personal data collection/advertising they would allow via connected car systems in exchange for incentives, respondents showed little interest in any of the options.

Consumer Familiarity With Connected Cars, May 2014 [CHART]

While 56% of US car owners had heard of connected cars, just 14% were actually familiar with what they were and could do.

Use Of Social Ads To Take Advantage Of Social TV, June 2014 [CHART]

Most believe that social media and TV make a good pair, but there have been hiccups, and the relationship isn’t always solid.

CMOs Top Concerns, August 2014 [CHART]

A plurality 34% of CMOs cite the creation of sustainable and engaging customer relationships and improving the customer experience as their top concern.

Receptiveness Of Forms Of Brand Content, August 2014 [CHART]

Some 31% of respondents said they were unreceptive or very unreceptive to social media posts.

Most Popular Social Apps Among Millennials, June 2014 [CHART]

Roughly one-third of 18-34-year-old smartphone owners used Snapchat in June, per comScore’s figures, making it the third-most popular social media application among this demographic.

Retail Brands Using Email To Promote A Discount, Q1 2014 [CHART]

Some 55% of emails sent during Q1 by the 100 omnichannel retail brands tracked in L2′s Intelligence Report: Omnichannel Retail study advertised discounts.

Paid Search Performance, Mobile vs Desktop, Q2 2014 [CHART]

Nearly two-thirds said that mobile search performed worse than desktop, with the majority of that group saying it was much worse.

Percent of Paid Search Advertising Allocated To Mobile, Q2 2014 [CHART]

As mobile continues to take over the world, advertisers have followed consumers to the devices where they spend the most time.

Frequency With Which Americans Unplug All Technology, July 2014 [CHART]

July 2014 research found that 60% of US internet users were almost always connected.