Posts by derickson
Content Marketing Metrics, Leaders & Followers [TABLE]
An Aberdeen Group report revealed that the most effective content marketers are also those most likely to measure.
Read MoreHow People Buy Sporting Event Tickets, Q1 2014 [CHART]
Fully 37% of sports fans said they bought their tickets via mobile phone or tablet.
Read MoreFrequency Of Arranging Sporting Event Plans Via Mobile, Q1 2014 [CHART]
44% of US mobile phone users planned to go to a live sporting event this year, with football, basketball and baseball the most popular.
Read MoreTop Challenges Of Marketing Personalization, June 2014 [CHART]
Gaining insight quickly enough was the top hurdle to executing personalization, cited by 40% of US data management professionals.
Read MoreTop Customer Insight Analytics, May 2014 [CHART]
Personalization and targeting were the second most popular requirements for analytics related to understanding the customer, cited by 53% of respondents.
Read MorePopular Types Of Video, August 2014 [CHART]
Roughly 6 in 10 US adults say they watch videos when they visit a brand website with video content, and 4 in 10 prefer watching a brand video over reading the same information.
Read MoreEffect Of Data Breaches On Customer Loyalty, August 2014 [CHART]
A financial data breach would turn some consumers away from a business for good.
Read MoreFacebook Brand Response Rates, Q2 2012 – Q2 2014 [CHART]
Brands around the world responded to an average 67% of users’ wall questions in Q2, inching up from the previous peak of 65% set in Q1.
Read MoreUse Of Advanced Video Metrics, Q1 vs Q2 2014 [CHART]
Among those advertisers using a form of advanced measurement during Q2, some 28% requested a cross-screen analysis.
Read MoreTrust In Online Reviews By Reading Frequency, June 2014 [CHART]
88% of internet users said they trusted online reviews about local businesses as much as suggestions from people they knew, up from 79% last year.
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